According to the IBISWorld Australian industry report, retail demand for photographic equipment and services continues to be influenced by four key external drivers – systems & technology, real household disposable income, consumer sentiment and tourism levels. These drivers are often considered to be beyond the direct influence of retailers but they simply can’t be ignored especially as IBISWorld’s revenue growth forecasts for our industry are flat to low over the next 3 years.
One of the drivers photo retailers could leverage in order to achieve higher than expected growth rates in the years ahead is in the area of systems and technology. There’s no question that the right systems and technology can deliver a retail business a great deal of marketing fire-power. Here’s an interesting study to get you thinking.
