Ongoing observations of retail businesses in our industry continue to highlight an important disconnect between three critical, customer touch-points. If left unattended this disconnect is sure to hurt your reputation and limit your potential for growth. And the threat applies equally to photo specialists, framing stores and print shops.
The disconnect lies between the alignment (consistency, clarity and quality) of the branding and marketing-related messaging communicated on your website, in or outside your store and by your staff when interacting with customers or callers on the phone.
A quick, but detailed audit of the three touch-points is the first step to identifying whether you have an issue or not, so if you’d like to know more simply email us.