Every day now we’re being reminded of the countdown to Christmas. The major advertisers are out in full force bombarding consumers with ideas and ways to spend money on family or friends. If that’s not enough consumers themselves are already pro-actively searching their favourite sites for Christmas inspiration and bargains.
And while your photo, framing or print business may not have the same size marketing wallet or media clout as the big boys there’s a number of opportunities to conduct your own local marketing blitz and grab yourself some extra sales. One of the simplest ways to drive incremental sales is to decide your own top 10 Christmas sellers and start promoting them to your customers and passers-by.
Apart from the classic favourites like calendars, display products, frames, canvases and giftware don’t forget to consider other ideas like banners, posters, photo restoration, disposable cameras, photo books or custom skins for a range of popular phones, laptops and tablets. Whatever you choose the good news is your featured products each provide your customers the opportunity to create an affordable, emotional and personalised Christmas gift. Maybe you want to create and offer your own gift voucher for scanning?
Advertising your Christmas ideas shouldn’t be a hassle as you can choose from a number of different cost effective channels – from email to in-store advertising – to show your customers all the great ideas on offer from your store this festive season.
To get started and learn more about how Photo Direct can help visit our website now and if you need some marketing ideas simply email Peter directly.