In a market environment where competition remained intense the industry outlook nonetheless favoured sales and profit growth for photo retailers in 2013. So how well did your business perform? Congratulations if your results were better than expected. If not then maybe it’s time to revisit the value of planning.
The purpose of planning is simple – it’s to ensure you achieve the agreed goals set for your business. The process of planning involves 4 essential steps:
- A review of existing operations to identify which of the business and marketing mix factors will yield the highest rates of return over the next 12 months.
- Identifying and accepting what change could mean for you – as the business leader – both physically and emotionally.
- Setting the required action plans (what tasks get done by who and by when) to achieve the desired returns.
- Monitoring and measuring results compared against your plan and adjusting your strategy over the next 12 to 24 months
[content_box color=”yellow”]Most photo retailers say they neither have the time, skills or the resources to create an affordable, business and marketing plan so if you’d like to know more about how Photo Direct can help simply click here.[/content_box]