When it comes to trying new products or services sometimes you have to think and move outside the box – literally. The Pop Up store phenomena has made this much easier.
Pop Up retail describes any form of short term retail operation, either physical or online. In a way it’s not a new concept for photo retailers. Many of you still make the annual effort of setting up a separate area for your Santa Photo service, staffing and treating the short term effort as a profit centre in its own right. Today, Pop Up is growing in response to factors including the demand from shoppers for greater experiential retailing, cost pressures on retailers and a more flexible and multi-channel approach to business in general. The opportunity these days is for you to answer is the question “if it works with Santa Photos with what and how else can it work for my business?”
