All the action at Printex will be focused on current and new equipment designed to increase sales and productivity for your print business. What you won’t get at Printex however are customised ways to identify and penetrate new market segments.
Revenue from the digital printing sector has grown over the last 5 years whereas traditional printing has declined significantly. According to IBIS World digitisation has enabled printers to economically produce small print runs and offer customised printing services to customers.
More importantly for smart-thinking operators, digitisation has also allowed business owners to better monitor the status of print jobs, helping to increase the levels of customer service and communication provided to valued (new and profitable) customers.
What you won’t get at Printex – market insights
It’s no surprise with the pressure on the 5000 plus businesses competing in the Australian Printing Industry that many commercial printers have chosen to move up the supply chain to transform their business focus from a production-orientation to a service-led orientation.
As an example some printing companies have according to the latest report, moved into document process outsourcing while others have diversified from traditional print products into cross-media products such as multimedia layout and design in an effort to stem the decline of printing operations.
What you won’t get at Printex – independent advice
If you are attending Printex please keep in mind though if you want to transform your print business it’s going to take a lot more than just a new machine. To start you’re going to need insightful, independent advice to map out your plan of attack for your market, no matter how small or where it’s located.
Also you’ll probably want someone you can talk to about business opportunities, strategic marketing issues and how to go about effectively implementing the development and promotion of services using social media or your sales staff.
Retailers are major users of printed materials and so are Finance companies who require printing services for a range of documents including brochures and annual reports. But the opportunities don’t stop there. There are literally dozens of market segments located around your business that you’ve probably never tapped into.
What you won’t get at Printex – advice, planning, marketing, solutions, service and supplies
A range of factors affect demand for our industry including levels of economic activity, technological developments in the printing and media industries, levels of business process outsourcing and competition from substitute services. So by all means do attend Printex but keep in mind the thought that there’s more to ensuring your growth potential than just new equipment.
Photo Direct has everything you need to compete more profitably in the digital printing sector. We’re more than an equipment supplier and can help you make and save money by growing with and through the customer potential in your local market. To learn more simply contact us today for a no-obligation chat about building a better future for your print business.
